There are 13 days left until the transfer window closes and Barcelona and Real Madrid are constantly being linked with a move for Neymar.
Although there are negatives and risks surrounding signing the Brazilian, the opportunity to beat your fiercest rival to one of the world's best players is one that both clubs are desperate to grasp.
Aside from his injuries and off the field antics, Neymar can win you a game on his own and possesses ability that very few players have.
Opposing tactics
Real Madrid and Barcelona are deploying completely different tactics when it comes to persuading Paris Saint-Germain to let Neymar go.
Barcelona continue to put across their desires to bring their former player back, their negotiations, their offers, their meetings and their journeys, almost is if it's just an elaborate bluff to keep Lionel Messi happy. Los Blancos are doing the same thing, but with Paul Pogba instead.
Having already failed to sign Neymar three times before (2013, 2017 and 2018), Real Madrid are operating more discretely.
They're in constant contact with PSG but are working as if the subject of Neymar is not theirs to worry about. With the transfer deadline approaching, they're biding their time and waiting for the chance to pounce.
Knockout blow
Barcelona might have made the first move for Neymar, but they didn't land the knockout blow.
Their loan offer for the Brazilian was rejected by PSG, but the French club are open to letting him go on loan if Barcelona agree to an obligation to buy.
This gives both Barcelona and Real Madrid the chance to seal a deal and get one over on their rivals.
What better way to make a statement than sign the player you've dreamed about for the last seven years? Florentino Perez is prepared to play the villain in this story.
Players and 100 million euros
Real Madrid are hoping to take advantage of their good relationship with PSG - something that Barcelona can't boast.
After their initial talks with Leonardo, Los Blancos know that PSG value Neymar at around 250 million euros and they're prepared to include players as well as pay around half that figure in cash.
PSG are interested in Vinicius Junior, Thibaut Courtois and Casemiro, but Real Madrid don't want to lose them.
There are still other bargaining chips that the Spanish giants could use in negotiations, though.
Barcelona, on the other hand, don't have many players that want to leave or that they're prepared to let go.
Neymar's priority is to leave
As for the player himself, Neymar has made it clear that he intends to leave PSG. He hasn't revealed whether he'd prefer to join Real Madrid or Barcelona.
As it stands, PSG are in talks with Barcelona over this loan option, while Florentino Perez is calmly weighing up the pros and cons of signing Neymar.
It seems like, for the first time in this saga, that Florentino and Real Madrid will have the final say in Operation Neymar.
Source: Marca / Carlos Carpio